‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said. Weary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI, are increa
Allbirds
Fight or Flight
Imran Ariff
Londres
Royaume-Uni
Évolution chronologique
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« AI washing » : des entreprises se précipitent pour se rebaptiser « spécialistes de l’intelligence artificielle »
Des communicants londoniens dénoncent la frénésie d’entreprises qui se présentent comme spécialistes de l’IA sans en avoir les compétences, un phénomène baptisé « AI washing » qui...