AP CEO Defends Swatch Collaboration
Audemars Piguet's recent collaboration with Swatch led to scuffles outside stores from New York to Paris to Milan, as crowds queued for hours to get their hands on the Royal Pop pocket watch collection. Despite criticism that the collaboration could 'cheapen' the brand, CEO Ilaria Resta says it has made AP more accessible to a younger audience, while the thing she fears most is 'irrelevance'. She spoke on 'The Pulse with Francine Lacqua' on Bloomberg TV on May 26. Correct: This video has been ed
Audemars Piguet
Francine Lacqua
Ilaria Resta
Milan
New York
Paris
Swatch
Évolution chronologique
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Audemars Piguet défend sa collaboration avec Swatch face aux critiques
La PDG d’Audemars Piguet défend le partenariat avec Swatch, estimant que le vrai risque est l’« incohérence » face à un public jeune, malgré les échauffourées dans les boutiques du...