Forget limoncello! How Lillet became the fruity, floral drink of the summer

In 2008, only 70,000 cases of this classic French aromatised wine were sold. In 2024, that boomed to 1.3m. What accounts for its sudden enormous resurgence? I’m a sucker for a spritz. So when I saw a sign in the French House pub in London, advertising its spring special, “Lillet spritz, £6.50”, I immediately ordered one. I wasn’t exactly transported from rainy Soho to sunny Saint-Tropez in just one sip, but the honey-scented, golden-hued bubbles did put me in a summery mood. Since then, I’ve sta

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