Starbucks faces South Korean backlash following campaign echoing 1987 massacre
It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public apology in the wake of the company's disastrous "Tank Day" promotion launched earlier this month. Many Koreans saw the campaign's name as a reference to a deadly 1980 crackdown in which hundreds of pro-democracy protesters were killed by the country's military dictatorship. The campaign was quickly scrapped, but it hasn't qu
Corée du Sud
Starbucks
Tank Day
Évolution chronologique
-
Starbucks en Corée du Sud : une campagne publicitaire relance la polémique sur un massacre de 1980
Le président de l'actionnaire majoritaire local de Starbucks en Corée du Sud a présenté des excuses publiques après une campagne nommée « Tank Day », jugée insultante car elle évoq...